Even in this digital age where modern tools such as social media and digital branding dominate the way businesses handle marketing, roller banners remain an essential promotional element due to its versatility and limitless possibilities. 

Banners have the advantage of adapting to all situations, but the best way to maximize their potential is on occasions such as tradeshows. It is what helps draw attention to your company and help build visibility even when your booth is in a room filled with competition. 

A practical and engaging design can help your business stand out from the crowd and get your promotional message across to your target market. To that end, here are some tips that can help enhance the design of your roll-up banner and make it as effective as possible.

Tip #1: Put Logo and Main Information on Top

People’s attention is likely drawn by elements at eye-level. With that in mind, it’s crucial to place your company’s logo and business information at the top as it will be the first thing consumers will see. On that note, putting these elements at eye-level serves as an excellent opportunity for your brand to make a positive impact on the public’s perception of your products or services.

Tip #2: Make Use of High-Quality Images

By incorporating the suitable typography, colour palette, patterns, geometric shapes, and other design elements to your roller up banner, you are ensuring that your design encapsulates your brand from the tone, mood, and overall nature of your business. This includes using the appropriate high-quality images to enhance your promotional material, which is an effective way to boost engagement as people tend to gravitate to visually stimulating cues.

Tip #3: Choose the Right Colours

Colour is crucial when it comes to marketing as 85% of consumers use colour as the primary indicator for buying a product, while 52% have a negative perception of materials with colours that are not aesthetically pleasing to the eyes. For that reason, choosing the right hue to represent your brand is highly essential as it can evoke the mood you want your customers to feel when they see your roller up banner.

Tip #4: Include Strong and Visually Appealing Call-to-Actions

Call-to-actions determine whether a user is converted into a customer or not, which is why it’s vital to design your roller up banner in a way that is strong and draws attention. Studies show that CTA buttons that are red, orange, or green resulted in the highest conversation rates, though other methods can also be done, such as using images to prompt directional cues. For instance, you can include a high-quality image that points to a CTA, serving as a visual nudge in the right direction for consumers.

Tip #5: Pair it with Other Advertising Products

A roll-up banner is only effective if it works in conjunction with other promotional materials. To enhance its appeal and impact, be sure to pair it with other marketing tools such as pop-up displays, promotional seating, and table covers to extoll your presence at tradeshows and create a visually engaging booth. 

If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!

Advertising for modern businesses includes maximizing variations of media that work best on a particular situation and audience. For companies that are aiming to increase local or site-related impact, roller banners are a cost-effective promotional tool that can exponentially increase the visibility of your brand, product, or service. 

Banners are versatile and can help draw attention at trade shows, exhibitions, product or corporate launches, sporting events, customer functions, conferences, school events, dinners, and even as supporting marketing material for your shop. 

You can display them anywhere to quickly and effectively grab the attention of passers-by and entice customers as banners are typically associated with exciting promotions. To that end, here are different ways a banner can make a positive impact to your brick-and-mortar store.

Benefit #1: Banners Connect with Local Passing Customers

Roller banners can be placed on fences, walls, the sides of your building, or even act as a divider in your shop. Wherever it’s set, banners engages the general public and help generate interest in your business. The best place to put a banner, however, is the entrance of your shop as it has the power to connect with passers-by and draw their attention to your store. 

After all, recognition of your brand’s product and service is crucial. Banners help bring visibility to your shop and share information about your business, which helps widen your reach in the long run. Additionally, it’s also an excellent way of highlighting any limited offers or discounts.

Benefit #2: Promote Unique Selling Points

Banners allow your business to promote your unique selling points and highlight the benefits of your product or service in an eye-catching, cost-effective, and high-quality medium. 

It is also a great way to highlight the quality of your goods as a way to encourage purchase decisions in customers, primarily when placed in high-traffic areas such as around your shop, at your store-front, or even in commercial places so long as you have the permit to do so. 

Whether it is, banners can reinforce your brand to customers and can contribute to the boost of your company’s conversion rate.

Benefit #3: Act as a Point of Sale

Banners can act as a point of sale in your shop, which is highly effective in guiding customers about your products or service during busy shopping periods. Think of roller banners as a salesperson that serves to inform you throughout your retail experience. It can encourage better purchase decisions from consumers as it can help you showcase any promotional products or services, as well as point them in the right direction.

If you’re looking for a roller banner printing solution in London, get in touch with us today to see how we can help!